INTRODUCTION
Digital transformation has recently become a buzzword and a goal to achieve for many companies who aim to develop their business and stay competitive. However, the risk of misunderstanding it and wasting resources is high.
As a result, it leaves a lot of decision-makers with questions unanswered. One of the biggest of them is How? and Where do we start?
Digital transformation is a process that requires time, resources, and a strategy. To understand certain aspects, you may need some consultation (we can help you *wink*). But there are some things that are an absolute necessity and are key to digitalization. Here are 3 secrets for a successful digital transformation for your organization that are a must to remember
Succeed in digital transformation: foster a culture that values the use of data and business-technology alignment
1. Business – IT alignment
It is absolutely vital to review your business model and make sure that it is aligned with your IT strategy. Despite being a complex process, you will need increased collaboration between business and IT considering an uneven, constantly changing environment.
2. Collect and make use of your data
Any organization, whether public or private, small or a large enterprise, inevitably has data they gathered or a possibility to do so. This data has great potential if analyzed. Digital transformation frameworks allow you to change your business processes and technology by identifying desirable to-be states and supporting the change. This will create more and better value for the customer and the company.
3. Cultural change
The importance of culture in the digital transformation is often understated and neglected. Resistance to change and risk aversion are typical elements in large structured organizations. However, transforming and seeking new opportunities require some degree of change in how teams work and (well-managed) risk. Keep in mind that digital transformation champions can support this cultural change.
Conclusion
Digital transformation is about technology. However, it is undoubtedly not just about it. Data is considered the most valuable resource for businesses today. By analyzing data, you can uncover meaningful insights for businesses. However, this is tightly coupled with the business needs and goals. Suppose the business value proposition and strategy are not clear. In that case, the risk of adopting a technology that will not serve the purpose is high. Hence business and technology alignment is as fundamental as data. Last but not least is organizational culture. Technology does not serve just operational needs anymore, for instance, easing communication through email or instant messaging. Digital technologies can now open new business opportunities and create a competitive advantage. However, a dynamic business and IT alignment approach are needed to achieve this in highly dynamic environments. Think about these points when analyzing your organization and thinking of digital transformation. You are likely to find a way to get data and use it, although it might not be easy. But what is your value proposition? Go to the core and check if the technology and your business are aligned in proposing that value. Then think about your experience while doing this process. Does it push you to think outside the box, opening up to new possibilities